It’s All About
The er.
Bigger. Bolder. Fresher. Healthier. Faster. Tastier.
Get Your Future Rolling With a Way Fresher and Way Better Barberitos Franchise!
Start Rolling Your Own Burritos
Your chance to own one of the finest southwestern cuisine restaurants in the industry is just a click away. Let’s get started on your exciting opportunity to own a Barberitos franchise!
About Us
Barberitos was established with a mission to bring fresh, flavorful Southwestern cuisine to communities across the United States. From our beginnings in Athens, Georgia, we’ve grown into a beloved fast-casual brand known for our commitment to quality and freshness. Every item on our menu, from hand-smashed guacamole to house-made salsas, is prepared fresh daily, providing customers with a healthier, customizable dining experience.
As part of the WOWorks family of better-for-you brands, Barberitos is positioned for rapid expansion nationwide. With a strong business model, recognized brand, and focus on fresh, nutritious meals, we are meeting the growing demand for healthy, fast-casual dining options. We invite passionate entrepreneurs to join us in spreading the better burrito revolution.
a thriving market, a winning model
The Mexican fast-casual segment is a large, established consumer favorite that is continuously growing in the fast-paced, fast casual restaurant industry and offers franchise owners significant earning potential. As part of the WOWorks brand family, Barberitos franchisees gain access to an established network of resources, comprehensive marketing, shared professional services and operational expertise – all designed to create a successful, scalable, high-growth business in this high-performing segment.
WHY CHOOSE BARBERITOS?
Better
Experience
A customer-first approach offering fresh, made-daily menu items with options for everyone in a welcoming atmosphere that keeps guests coming back.
Better
Support
Receive comprehensive, end-to-end guidance from site selection and grand opening to ongoing operations and marketing training and support.
Better
Technology
Experience streamlined digital operations powered by the One Wow Way tech stack, enhancing your overall experience by making ordering and management seamless.
Markets and Investments
At Barberitos, we understand that making an informed decision about investing in a restaurant franchise requires a clear understanding of the markets and financial commitments involved. We believe transparency is key to a successful franchise partnership, which is why we provide potential franchisees with comprehensive and detailed information about:
Target Markets
We offer extensive market research on promising locations for expansion, including demographic data, consumer preferences, and competitive landscape analysis. This helps franchisees identify the most suitable markets for their investment, ensuring they enter high-potential areas with a strong demand for fresh, Southwestern cuisine.
Financial Requirements
We provide a clear breakdown of all financial requirements, including the franchise fee, startup costs, ongoing royalties, and marketing fees. This transparency allows franchisees to accurately assess the total investment needed and plan their finances with confidence, minimizing surprises and ensuring readiness for success.
Support & Resources
We equip our franchisees with a wealth of resources to help them thrive, from in-depth training programs and marketing support to continuous operational guidance. Our comprehensive support ensures franchisees are well-prepared to launch and grow their business, maximizing their potential for long-term success.
By providing this level of transparency, we empower potential franchisees to make informed decisions and to set realistic expectations. We believe our open and honest approach promotes a stronger partnership and ultimately leads to greater success for us and our franchisees.
Our 5-Step Process
When you’ve decided it’s time to take the next step, Barberitos invites you to explore our franchise opportunity further. We’ll help you navigate our simple 5-step process to becoming a proud owner of your very own Barberitos restaurant.
1
Connect
Begin your journey by filling out our simple contact form. This is your first step toward a savory future.
2
Conversation
We’ll get to know each other, discussing your aspirations and whether Barberitos is the perfect fit for you.
3
Deep Dive
Explore the details with our comprehensive Franchise Disclosure Document (FDD). Let’s review the financial picture together.
4
Discovery Day
Immerse yourself in the Barberitos experience with a visit to our headquarters. This is your chance to see our passion firsthand.
5
Sign Franchising Agreement
Once the agreement is signed, we’ll guide you through site selection and comprehensive training, setting you up for business.
Start Rolling Your Own Burritos
Your chance to own one of the finest southwestern cuisine restaurants in the industry is just a click away. Let’s get started on your exciting opportunity to own a Barberitos franchise!